NHS Elect is unique in that it is the only NHS organisation that provides strategic and operational marketing and communications support, ranging from writing plans and strategies to delivering microsite websites.

Areas of Work

The team is experienced across all elements of marketing and communications, including:

  • Branding Advice and Support: Including brand design and development of brand values. Find out more >>
  • Communications Strategy Creation: Co-creating strategies for maximum impact with limited resources. Find out more >>
  • FT Membership Strategy Creation: Growing membership for long-term engagement and service development. Find out more >>
  • GP Engagement Planning: Sharing best practice from across the network to increase referrals
  • Internal Communications Planning: Reviewing existing mechanisms and recommending improvements
  • Marketing Material Production: Membership includes up to £3,000 of materials (full media and NHS advice package worth £10K), which equates to a promotional video or microsite per financial year
  • Marketing Strategy Creation: Co-creating strategies based on market analysis. Find out more >>
  • Social Media Advice and Support: Enabling the use of the latest tools to engage with key audiences
  • Survey and Research Delivery: Testing customer assumptions and using feedback to shape marketing activity
  • Video Production: Producing high-quality video content to communicate messages more efficiently
  • Website Redesign and Microsite Production: Auditing existing sites and developing microsites for services that would benefit from a bespoke online presence
  • Join the members group @MarketMingle
  • Receive quarterly e-bulletin ‘Market Mingle’ on members’ good practice and projects

Additional bespoke support is also available to meet the needs of our members.

Click here for NHS Elect Marketing Programme 2017-18  >>

Benefits for Members

The team can deliver a range of benefits for members including:

  • Increased referrals from GPs and other referrers
  • Improved organisational reputation
  • Reduced costs through the production of marketing materials up to a value of £3,000 (full media and NHS advice package worth £10K)
  • Enhanced customer experience through website development
  • Reduced staff costs by supplementing existing teams in vital areas

How we Work 

Contact Details

For further details on any of the above or to arrange a local work programme for your organisation please contact:

Sue Kong or Joe Blunden

T: 020 7520 9088
E: sue@nhselect.org.uk
E: joe@nhselect.org.uk

Testimonials

"The team delivered a superb session at our Board Development Day. It has received universal plaudits which is no mean feat.”
Paul Draycott, Director of Leadership and Workforce, North Staffordshire Combined Healthcare NHS Trust



"We thought you did a great job in bringing us all together and encouraging feedback and ideas, it was very natural and set exactly the right tone."

Sian Jones, Head of Internal Communications, Royal Free London NHS Foundation Trust