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Management fundamentals

Nudge – The Subtle Art of Influencing

Are you ready to learn how to influence others in a subtle but effective way? Our upcoming session is the perfect opportunity to discover the art of nudging and how it can lead to better decision-making and lifestyle choices.

Date Monday, 13 January 2025 14:00 PM - 16:00 PM
Where Details Online Online - MS Teams
User Details Members: Free
Level Details Intermediate
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What you will learn

We cover some entertaining concepts in what we hope will be a fun 2 hour webinar that will provide you with a variety of ideas and techniques to improve your influencing and persuasion skills - all without anyone hardly noticing a difference in your approach! We will highlight how our cognitive thinking, behaviours and decision making is not always as rational as economists and others might have us think.

Summary

Focusing on the work of leading behavioural science researchers, we will help you identify new, subtle ways to positively influence congruence and success. We will also explore priming, conditioning, nudge theory, and some of the world’s most persuasive techniques. The webinar will aim to develop a broader understanding of the subtle arts of persuasion to foster even better relationships and results.

Lead facilitators

Mark Leyshon

An experienced commercial practitioner, Mark initially started his career in the Automotive industry within Supply Chain Management, and was actively involved in his organisations world class continuous improvement programme. He then moved on to a variety of senior, and executive commercial posts in the rail, energy and travel industries, where his experience includes acquisitions and a management buy out. At the turn of the Millennium Mark started his own Consultancy Company providing PFI support before broadening into a wide variety of improvement and change management assignments.

Sally Vaughan

Sally started her career as an NHS General Management Trainee in 2006, gaining an MSc in Healthcare Leadership and Management as part of this programme. She has worked in various operational management roles across mental health and acute services since then, mainly in London teaching hospitals. More recently she was the Associate Director for Surgery, Theatres, Anaesthetics and Critical Care at Frimley Health NHS Foundation Trust, successfully leading those services through the Covid pandemic surges and elective recovery phases. Sally is a qualified coach and has training in Quality Improvement methodology.

Sally supported the opening of the Heatherwood Hospital as a state of the art orthopaedic and opthalmology elective centre at Frimley Health and increased Critical Care capacity permanently as part of the post-Covid response. Her leadership and coordination of surgical services at Frimley saw some of the first 'green pathway' elective patients treated outside of London in a Covid-safe environment against a backdrop of her Trust treating the 4th highest level of Covid patients in the country.

Sally has completed the Nye Bevan Programme and she is a MBTI Step I and Step II qualified facilitator. She also has a Post-Grad Diploma in Organisational Development Practice.