EBD is a collaborative improvement approach that brings together patients, service users, carers and staff as equal partners in designing services.
Rather than starting with assumptions or solutions, EBD starts by listening, capturing real experiences, and understanding how care is experienced at key touchpoints across a pathway or service. Those insights are then used to co-design improvements, ensuring that changes reflect what truly matters to those involved.
EBD is particularly powerful because it combines:
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Qualitative insight with improvement methodology
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Emotional experience with operational understanding
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Collaboration with practical action
You can find out more about how EBD can improve services by watching the video opposite.