Overview

This online course will take you through the fundamentals of marketing in the NHS, providing you with all the skills you need to create your very own marketing plan for a service, department or organisation.

Split into six bite-sized modules, you will learn about everything from setting objectives to marketing evaluation through a range of videos, articles and activities.

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Learning outcomes

Through this course you will learn:

• What marketing is
• How to set marketing objective
• How to complete a market analysis
• How to select your target audience
• What the marketing mix is and how to use it
• How to promote NHS services
• The key steps of a marketing plan

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Learning materials