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Communication and engagement

Writing to get your point across

These days we’re subjected to more communication than at any other point in history. From letters and emails, to tweets and texts, we are greeted by a seemingly endless stream of messages during every waking (and indeed sleeping) hour. 

How, then, can we possibly hope to ensure our own messages are seen by those we seek to inform, persuade and motivate? 

Date Wednesday, 22 October 2025 09:30 AM - 11:00 AM
Where Details Online Online - MS Teams
User Details Members:
Level Details Suitable for all levels
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Radio1557 people viewed this event

What you'll learn

  • Key principles of effective and engaging writing
  • How to adapt techniques from journalism, advertising and sales
  • Ways to make your messages stand out and capture attention
  • Practical tips for writing that informs, persuades and motivates
  • Confidence to apply these tools in your everyday communication

Who is this webinar for?

  • Anyone who wants to improve how they communicate in writing
  • Staff who write reports, emails or updates and want them to have greater impact
  • Professionals at all levels looking to influence, persuade and connect through words

Lead facilitators

Leanne Saddler

Leanne has worked in healthcare settings across the NHS in England, Wales and internationally. An Alumna of the NHS Graduate Management Training Scheme, she has a Masters (MSc) in Health & Public Leadership. She is an MBTI Practitioner and an EMCC Global accredited Coach.

As an operational manager, she has worked largely with challenged services and teams; leading turnaround and improvements. Leanne led her teams at her Trust in London through the Covid-19 pandemic, whilst also delivering significant improvements in staff morale, sickness absence and retention and a Trust wide digital transformation programme. Leanne was the Trust’s operational lead for the Covid-19 Vaccine Programme and SRO for SW London Mortality Management.

She completed a Global Health Research Fellowship in London; a QI Leadership Fellowship in South Africa, working with leaders including their Health Minister to improve clinical leadership development across the Country; and is currently the Partnership Lead for an HEE programme in Africa.

Tima Moledina

Tima is a marketing professional with over a decade of experience across healthcare and education. She has led award-winning patient engagement campaigns, which have helped to improve patient care and outcomes. She specialises in brand and digital marketing, and her work has increased awareness for national organisations.

Tima is passionate about using good communication to create positive change and challenge the status quo. If you attend one of her training sessions, you can expect a focus on practical solutions, which you can take away to use in your work. She is also a qualified CIM digital marketer, and always on the lookout for the latest tech developments to pass on to our members.

What participants say

96%

of attendees agreed the presenters delivered the session effectively.

“The focus on structures and models was spot-on, allowing it to be relevant to the huge range of colleagues in attendance.”

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