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Communication and engagement

Social media for the NHS

Social media is an essential tool to engage with your patients and staff. When used well, it can be a positive way to connect with your audience to raise awareness, communicate key messages, and tackle misinformation.

Through this course, you'll see how social media has been successfully used across the NHS. You'll also take away tips and tricks to ensure your social media channels are working for your needs.

Duration Details 5 Hours
Course Icon 7 Modules
Event Icon Beginner
User Details Anyone using social media

What you'll learn

  • How to set the right objectives for your social media plan
  • What the NHS has achieved through social media
  • Choosing the right social media channels for your audience
  • Key issues and common pitfalls to avoid
  • How to expand your social media reach quickly and easily
  • How to create eye-catching content using free tools like Canva

Who is this course for

This course is suitable for anyone who wants to gain knowledge on using social media at work, but will be useful for communications colleagues.

Facilitators

Joe Blunden
Director of Communications and Engagement

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

Learning materials

  • Videos and presentations
  • Links to additional resources
  • Activities to check learning
  • A certificate of completion