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Communication and engagement

Writing to get your point across

Clear, engaging writing can make all the difference - whether you’re sharing updates, influencing decisions, or helping others understand what matters. This session introduces practical tools and techniques to help you write with confidence, capture attention, and communicate your message in a way that is both effective and memorable.

Date Monday, 30 March 2026 14:00 PM - 15:30 PM
Where Details Online Online - MS Teams
User Details Members:
Level Details Suitable for all levels
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Radio12275 people viewed this event

What you’ll learn

  • Key principles of effective and engaging writing
  • How to adapt techniques from journalism, advertising and sales
  • Ways to make your messages stand out and capture attention
  • Practical tips for writing that informs, persuades and motivates
  • Confidence to apply these tools in your everyday communication

Who is this webinar for?

  • Anyone who wants to improve how they communicate in writing
  • Staff who write reports, emails or updates and want them to have greater impact
  • Professionals at all levels looking to influence, persuade and connect through words

Lead facilitators

Joe Blunden

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

Leanne Saddler

Leanne has worked in healthcare settings across the NHS in England, Wales and internationally. An Alumna of the NHS Graduate Management Training Scheme, she has a Masters (MSc) in Health & Public Leadership. She is an MBTI Practitioner and an EMCC Global accredited Coach.

As an operational manager, she has worked largely with challenged services and teams; leading turnaround and improvements. Leanne led her teams at her Trust in London through the Covid-19 pandemic, whilst also delivering significant improvements in staff morale, sickness absence and retention and a Trust wide digital transformation programme. Leanne was the Trust’s operational lead for the Covid-19 Vaccine Programme and SRO for SW London Mortality Management.

She completed a Global Health Research Fellowship in London; a QI Leadership Fellowship in South Africa, working with leaders including their Health Minister to improve clinical leadership development across the Country; and is currently the Partnership Lead for an HEE programme in Africa.

What participants say

96%

of attendees agreed the presenters delivered the session effectively.

“The focus on structures and models was spot-on, allowing it to be relevant to the huge range of colleagues in attendance.”