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Communication and engagement

Introduction to email marketing - test

Email marketing is still one of the best ways to get your key messages across to people.

Date Friday, 02 February 2024 09:00 AM - 11:00 AM
Where Details Face to Face Online - MS Teams
User Details Members:
Level Details 1 hour workshop
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Radio113 people viewed this event
This event has already taken place, but you can watch the recording and download resources below.

What will you learn?

We’ll look at:

1. Why you should use email marketing as a channel

2. What your audience should look like (including personalisation and persona research)

3 Tone of voice/ copy examples

4. Best practice templates for maximum engagement

5. What KPIs to monitor/ test

About this event

Email marketing is a great way of developing relationships and communicating with people who have engaged with you in the past or have signed up to hear updates from you in the future. This event will give you a whistle-stop tour of why email marketing is so important, best practice templates, your audience and how to monitor success.

Who is this event for?

Anyone who would like to enhance their email marketing skills. From beginners to people that use email marketing platforms daily

What our students say

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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Lorem Ipsum

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Lorem Ipsum is simply dummy

The session was fantastic. I've managed to set up email automations and it's changed the game for our email marketing.

Zoe James, NHS Trust

Lead facilitators

Tima Moledina

Tima is a marketing professional with over a decade of experience across healthcare and education. She has led award-winning patient engagement campaigns, which have helped to improve patient care and outcomes. She specialises in brand and digital marketing, and her work has increased awareness for national organisations.

Tima is passionate about using good communication to create positive change and challenge the status quo. If you attend one of her training sessions, you can expect a focus on practical solutions, which you can take away to use in your work. She is also a qualified CIM digital marketer, and always on the lookout for the latest tech developments to pass on to our members.

Joe Blunden

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.