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Communication and engagement

Intro to marketing

Everything you need to know to get started with marketing in the NHS. This course will give you the skills to create your very own marketing plan for a service, department or organisation.

Duration Details 8 Hours
Course Icon 6 Modules
Event Icon Beginner
User Details Anyone interested in marketing
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Learning outcomes

Split into six bite-sized modules, you will learn about everything from setting objectives to marketing evaluation through a range of videos, articles and activities.

  • Marketing basics
  • How to set a marketing objective
  • How to complete a market analysis
  • How to select your target audience
  • What the marketing mix is and how to use it
  • How to promote NHS services
  • The key steps of a marketing plan

Who is this course for?

Anyone interested in learning the fundmentals of marketing. Whether you're a service lead that needs to write a marketing plan, or you're starting your career in communications or marketing - this course is a great starting point.

Facilitators

Joe Blunden
Director of Communications and Engagement

Joe is a multi-award winning marketing and communications specialist with over 15 years of experience across a range of industries. He has worked for the NHS for the past 10 years, including marketing, communications and engagement roles in both acute and community settings.

He is a compulsive learner and recently completed an MBA (Distinction), having gained a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Managing Digital Media and a degree in business.

Joe directed the successful campaign to get the NHS Choir to Christmas number one in 2015, raising over £300k for charity in the process. He also led NHS Voices in 2018, bringing together 30 celebrity singers to record a song for the NHS, which was made into a documentary by ITV.

Joe specialises in strategy development and digital communication and has extensive experience in PR, stakeholder engagement and campaign development.

Sue Kong
Director
  • Videos and presentations
  • Links to additional resources
  • Activities to check learning
  • A certificate of completion

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